If you’ve ever audited a mid-to-large e-commerce site, you already know the story. The homepage looks fine. The blog is doing okay. And then you open Google Search Console and find 40,000 indexed URLs for a catalog that only has 2,000 real products. Somewhere between the category pages, the product pages, and the filter menus, […]
E-commerce SEO: Category Pages, Product Pages, and Faceted Navigation Read More »
A common mistake made by many people creating or operating a website is that after they publish, after a few days, they notice that the page is not appearing on Google. They begin optimizing the keywords, reframing headlines and even panicking a bit — when it’s not really about the SEO tactics. The page was
How Google Indexing Really Works Read More »
You already know how frustrating it can be when you spend hours working on a page you are proud of, optimize the content and meta tags, hit publish, and then it’s never seen by the “lights of Google. You’ve experienced crawl and indexing issues before when you’ve spent hours working on a page that you
How to Fix Crawl Errors and Improve Indexing Read More »
Schema markup is when the cooking time, star ratings and calorie counts are seen before a person clicks on a recipe in Google search results. Google has been playing games with the algorithm and gave a special bonus to a website that added a few lines of code that made the result more appealing than
Schema Markup: The Beginner’s Guide to Getting Found Online Read More »
Great content isn’t enough on its own. If a page is slow to load, buttons feel unresponsive, or the layout keeps jumping around while you’re trying to read, people notice — and they leave. That’s the gap Core Web Vitals are meant to measure. They’re a set of three metrics from Google — explained in
Core Web Vitals Explained for Non-Technical Users Read More »
There’s a specific kind of dread that comes with opening Google Search Console and watching your traffic graph go flat — or worse, slope downward — for days in a row. Well, this is what happened to me when a big algorithm change came along from Google. One of my sites had been pretty successful
How I Recovered Lost Organic Traffic After a Google Update Read More »
The typical website owner views SEO as the last step to finishing up a project, like a coat of paint. In reality, SEO is the architectural blueprint. If the foundation is cracked, it doesn’t matter how beautiful the interior design is; the structure will never reach its full height. Technical SEO is the process of
Infrastructure First: The Essential Technical SEO Roadmap for Launch Read More »
